Sunday, 28 April 2013


Eastbourne, East Sussex © Jon Nicholson

Scarborough, North Yorkshire © Jon Nicholson

Great Yarmouth, Norfolk © Jon Nicholson

Brighton, East Sussex © Jon Nicholson

Bournemouth, Dorset © Jon Nicholson

Cromer, Norfolk © Jon Nicholson
Blackpool, Lancashire © Jon Nicholson

‘Part of the reason I did the project was because I was a bit hacked off with the likes of Instagram, where as actually here is the real deal,’ Jon Nicholson

I love it when you accidentally stumble across something very inspirational when doing a random internet search! These beautiful wistful Polaroid scenes caught my eye and are the work of Jon Nicholson. The official behind-the-scenes photographer for last summers Olympic Games is best known for his Formula One racing coverage. He spent 18 months documenting seaside resorts across the country with a 1970s Polaroid camera and snapped up the last of Britain's 100 boxes of SX-70 Artistic Z Film. For Nicholson, the three years out of date film was perfect to record the British seaside with it's hued quality, which successfully evokes childhood memories by the sea.

Seaside Polaroids (Prestel, £19.99) by Jon Nicholson is out now and is available from 

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