Kodak Happy Times (Coca-Cola) Instant Camera
Film Size: Kodak PR 10 Instant
Shutter: Electronic 1/15 - 1/300
Lens: Fixed 100mm f/12.7
Dates: 1978 - 1979
Manufactured in 1978, The Happy Times is a premium version of Kodak's The Handle which sold for $17.95 with every purchase of a case of Coca-Cola. Approximately 25,000 were produced but with a luke warm Coca-Cola campaign, the large percentage of the Happy Time cameras were transformed into Pleaser instant cameras. It was also the only Kodak instant camera that the iconic Kodak logo did not appear. While the overall design is visually unappealing, it has a certain charm about it and it has become a retro collectors favourite over the years. In September 1985, Kodak was forced to stop selling it's instant cameras due to an infringement on the Polaroid Corporation's instant-photography patents.